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In less time than it takes to finish a coffee, Datawash empowers your business to know the accuracy of your customer database prior to direct marketing campaigns.
From your keyboard, access the Datawash portal including Australia Post’s address validation, change of address, return to sender, left address flags, deceased flags, plus telephone number append, email address verification and advanced duplicate detection services.
Receive free statistics audits instantaneously for every database checked for accuracy. There are no upfront costs and you only pay for those updated records you decide to download.
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Have a look at a sample report, that is delivered by email as soon as a file has been processed online...
All samples are in PDF format
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Australia Post has recently increased the postage price to AUS $1.10 per standard letter. The implication of this price increase is that your costs for direct mail increase significantly, making your campaign ROI more difficult to achieve.
To avoid the negative impact on your operations, it is important to ensure your mail reaches the intended destination without being returned to you. One way of ensuring this is to have your mailing list cleaned and updated prior to direct mail campaigns to eliminate wastage and reduce post related costs.
In the five years prior to the 2016 Census, 8.8 million people, or 36% of the population aged 5 years and over, changed their place of residence in Australia.
An earlier study by the Australian Bureau of Statistics indicates that of all the people who moved within Australia during this period, the majority (90%) moved within the same state or territory (where roughly 47% moved within the same suburb/locality) while the remainder moved interstate.
People aged 20–39 years were the most mobile age group. From a total of 10.8 million, 1.7 million (15%) of this group have moved within the previous 5 years representing approximately 57% of all movers. Those aged 65 years and over were least likely to have moved. (Based on Australian Bureau of Statistics data)
Datawash values the security of your data extremely highly.
All confidential data uploaded to or downloaded from the Datawash portal is protected by SSL Certification and proprietary encryption.
Cloud systems are not used in any manner. Client data resides on a single machine during processing.
Datawash services are governed by and adhere to the Federal Government’s Australian Privacy Act. No client data is shared with other parties and is deleted from the Datawash servers within 7 days of processing with written confirmation of its purging.